Turn user insights
into better digital experiences
Turn user insights into better digital experiences
We are LBC’s competence center for human-centered, AI-driven design, turning user insights into measurable business impact and high-performance digital solutions.
About
We help clients worldwide improve performance through AI-powered transformation. We integrate business, technology and people, combining human insight with intelligent systems to accelerate value creation.
Through UsabilityHub, LBC’s competence center dedicated to usability, accessibility and digital experience, we place users at the center, to design solutions that are simpler and accessible.
Experience of LBC through Usability Hub:
500+
Digital experiences delivered
18
Countries across Africa, Europe the Americas
200+
Digital accessibility audits
25
Years of experience
Services
Quick ways to start creating value
Customized Services
Add value through design, build for everyone.
Design Strategy & Innovation
Service design
Full user journey mapping to identify pain points and align people, processes, and touchpoints around real user needs.
DesignOps with AI
Design workflows, tools, and processes organised and optimised with AI to drive efficiency, collaboration, and consistency across design operations.
Training, Change Management & PMO
New skills, team preparation, and governance frameworks to deliver transformation projects on time and aligned with organisational goals.
Co-creation workshops
Facilitated sessions that bring together stakeholders to identify opportunities, align on priorities, and co-design solutions with measurable business value.
Center of Excellence (CoE) in usability and accessibility
We help you build the internal expertise, standards, and processes to deliver accessible, user-centered digital experiences at scale.
User Research
Usability testing, local or remote
Test with real users to identify friction, validate decisions and improve the overall digital experience.
Data & Analytics
Turn usage data into clear insights to optimise journeys, reduce drop-offs and improve performance.
Personas and user journeys
Map user needs, behaviours and journeys to guide better product, service and design decisions.
Participant recruitment
Recruit the right users for each study, ensuring relevant, reliable and actionable research outcomes.
Digital Accessibility Specialization
Audits
A detailed assessment of your website or app’s compliance with WCAG 2.2 AAA and the European Accessibility Act (EAA).
Design review
Define guidelines to prevent future accessibility issues from the design phase.
Implementation
Extend your team to implement and deliver accessibility solutions, from UX designers, developers or consultants, to trainers.
Support
Get expert guidance, for ongoing teams and projects, to improve compliance.
User testing with people with specific needs
Tests with users with specific needs or disabilities, to identify usability and accessibility issues.
Training and Certification
Train and certify your team to maintain and improve your digital services.
Design Systems & Prototyping
Low-and high-fidelity prototypes
From early concepts to realistic prototypes to test ideas, validate flows and reduce risk before development.
UX writing & clear communication
Clear, concise and user-focused content that improves understanding, reduces errors and guides users effectively.
Visual design
Consistent and accessible visual interfaces that strengthen brand, improve usability and support user goals.
Design systems
Scalable design foundations with reusable components and guidelines to ensure consistency, speed and quality.
AI agents
AI-driven assistants that support users, automate interactions and improve task completion and experience.
Vibe coding
Rapid, AI-assisted prototyping and development to explore ideas faster and accelerate delivery cycles.
Digital Implementation
Front-end development
User interfaces built with HTML, CSS and JavaScript.
Back-end development
APIs, integrations, data flows and business logic.
CMS platforms
Content management solutions using WordPress, Joomla, Wagtail and TYPO3.
Mobile applications
iOS and Android applications for mobile use cases.
Application frameworks
Development with React, Angular, Vue and Node.js.
Design for the new generation of users
New technologies and AI are changing how people search, navigate, and interact online. We help you create smarter, more intuitive digital experiences built for modern users.
Conversational models
Implement easier communication and search mechanisms to help your users get to the finish line faster
Vibe coding training
Learn how to use AI to create better user experiences and accelerate delivery.
AI Driven Accessibility checks
Don’t leave accessibility for last, use AI to identify accessibility issues early, and support automatic checks
Some of our clients
Case studies
A sneak peek into our projects.
UX Writing
CMS Migration
Accessibility
ADENE
Improved findability, clarity, and consistency through a unified structure and tone across all pages; and accessibility, with better support for inclusive access and assistive technologies.
Design System
Development
User Research
Startup Portugal
Design a custom platform that centralizes ecosystem data, with full data control and accuracy, while creating a place that adds value to startups, investors and incubators.
Data Visualization
CMS Migration
Accessibility
Mais Transparência
Made public data more accessible, understandable, and trustworthy, combining scalable architecture, a unified design system, user-centered design, and compelling data storytelling.
Boost your business with AI (really!)
GSI AI Frontier 2026
One week in Silicon Valley that changes how you think, lead, and act in an AI-rewired world.
San Francisco & Silicon Valley
September 28 – October 2, 2026
Some of the companies and speakers you will meet.
Why work alone when you can work with us?
Where are we?
Lisbon
Rua General Firmino Miguel Tower 2, No. 3, 3rd Floor, 1600-100
Munich
Amalienstr. 71 Rgb.2
80799 Muenchen
San Francisco
9Zero, 350 California Street, 4th Floor, San Francisco, CA 94104
Luanda
Amílcar Cabral Street, Galaxy Building, 6th floor, door 61, Maianga
Contacts
Email: info@usabilityhub.ai
Phone: +351 213 581 060
Let's talk
Fill out the form with your contact information.